Discussing some online content examples in the modern day

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How has the internet made media development more inclusive? - read on to learn.

In the online media landscape, what here we see on the internet is largely decided by algorithms which are shaped by our online behaviours. Each social media channel uses its own programmed system to propose new material and suggest product that will interest the user. The types of media content examples that will be shown to a user is created to keep people engaged. The algorithms are designed to keep people stimulated by recommending and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be practical, it can restrain the areas of media that people are exposed to, developing more detachment and prejudice amongst users around social concerns. Those who are associated with media development, like the founder of the fund that has stakes in Sky, for instance, would acknowledge the effect of social media platforms in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user generated content in the media landscape.

In the present day, online platforms have made it considerably simpler for everyone to produce and share content. Previously, producing material for a large audience required connectivity to a series of essential resources and financing. Presently, with making use of smart devices and typical digital innovations, digital media content examples like short form videos, blog posts and podcasts can be easily created with simply a few basic gadgets, as well as reaching a huge audience, really rapidly. This has opened the door for more diverse voices, especially those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media platforms, suggesting that social media has developed a place for underrepresented communities to share their stories.

The increase of internet content has completely changed what is indicated by the term mass media. In the past, mass media followed a hierarchical design, using a top-down media design. Usually, a small group of professionals, such as newspaper editors or journalists, who would develop material for big audiences who mainly just consumed it. However, at present, with the aid of the internet, the face of media has seen considerable modification, making the consumption and ease of access of media far more accessible and interactive. With access to popular social media platforms, new media examples are revealing that people can develop and share their own content, just as easily as they can absorb it. Social media has allowed anybody to add to public discussions, instead of just the major media providers and so as a result, mass media is no longer controlled by a couple of huge voices. Rather, it is spread across countless user narratives all over the world.

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